Saturday, October 24, 2009

News: Twix Java Announced!

After  very successful run in 2008, MarsFood just announced that they're bringing back Twix Java!  I had a chance to try these during that run a few years back, and its a treat I'll call: Twix for adults.  The flavor of coffee adds a really grown up vibe to this offering.  This product will be premiering as a full time treat in April 2010!

Another thing to note is the pause sign on the 'I' of Twix, which from what I can tell will coincide with their 'need a moment?' advertising campaign that has been running a few months now.  I'm personally not the biggest fan of that ad campaign, but the new packaging makes up for it.  The redesign of the Twix text really makes it pop out!  This should be an eye catcher on store shelves come 2010.

Here's a sample ad..What do you guys think of this campaign?


Buy this snack :)