Reorganizing!

We're currently doing some revamping behind the scenes, reviews will be back soon as we sort and organize for the next batch of reviews! :D  Expect alot of cool gourmet, artisan, snack reviews and news starting again tommorow!

-SnackOverload Team!

News: Twix Java Announced!

After  very successful run in 2008, MarsFood just announced that they're bringing back Twix Java!  I had a chance to try these during that run a few years back, and its a treat I'll call: Twix for adults.  The flavor of coffee adds a really grown up vibe to this offering.  This product will be premiering as a full time treat in April 2010!

Another thing to note is the pause sign on the 'I' of Twix, which from what I can tell will coincide with their 'need a moment?' advertising campaign that has been running a few months now.  I'm personally not the biggest fan of that ad campaign, but the new packaging makes up for it.  The redesign of the Twix text really makes it pop out!  This should be an eye catcher on store shelves come 2010.

Here's a sample ad..What do you guys think of this campaign?



-Sirio

Buy this snack :)

News: New M&M's Flavors Announced!

At the National Trade Show(NACS) held in Las Vegas today, the company behind Mars, Twix and other great chocolate bars announced two new flavors for their M&M line: Wild Cherry and Coconut M&M's!

The coconut flavored M&M's make their triumphant return after a limited run last summer.  The Cherry flavor will be more of a festive offering for the holiday season, premiering in December.  I'm personally a little more excited about the Coconut flavored ones, as theres been a painful lack of coconut themed treats in the market IMO.

The new packaging is awesome too, featuring some nutritional info(the snacks are around 190-210calories a pack).

The only ones available right now are the Coconut Ones, so pick em up if you want something to spice up your Halloween selection. :)  We'll review them once we get our hands on a few bags.

-Sirio

Buy this snack! :)

News: Nitrous Monster Energy Drink

Having been around for less than 2 months now, it seems that the net has been abuzz about this new, off the wall variety of the popular Monster Energy drinks.  Touting a Nitrous Oxide infusion, this variety of Monster is supposed to have a creamy texture and delicious flavor.  Some people have noted that this drink has 'head,' as in the creamy foam that appears when you pour certain types of beers.  Sounds pretty intriguing, and a first in the energy drink industry.

There are three varieties of Nitrous Monster.  Nitrous Monster: Killer B (With the flavor of tea sweetened with honey), Nitrous Monster: Anti-Gravity(With fruitier, citrus tones and pineapple hints), and Nitrous Monster: Super Dry (Featuring a lime sweet and sour flavor).  This new variety of monster drinks all come in 12 oz sleek cans with resealable caps, perfect for people looking to take their buzz on the go.  We're definitely going to try to get our hands on some of these for review.  Supposedly the Super Dry variety is the hardest to find so far.  Stay tuned for more about this energy drink line by Monster!

Update: 10/12/2009
We just learned that Monster Nitrous: Killer-B flavor was recalled by Monster due to them feeling the flavor was not up to notch.  It will return in the near future after Monster attempts to address this issue.

Buy this snack! :)

News: Perky Jerky!

Definitely an upcoming product for any caffeine head to keep a track of, this new hybrid delivers the standard meat jerky product infused with the equivalent of two energy drinks worth of caffeine buzz. 

Quite a few years in the making, the goal when developing this jerky was to develop a mix of the two elements without compromising the jerky flavor.  We're excited about this new variety of snack, and we'll let you guys know if these just might be dangerously addictive.  These might also be quite a recipe for disaster in the wrong snacker hands!

So is it good?  We don't know.  Will we try and get our hands on some samples to review?  Absolutely. :)

-Sirio

Perky Jerky

News: Doritos October Flavors and Asylum 626!

Frito Lay recently announced on their Snack Blog that they are bringing back two flavors to celebrate Halloween! :) These discontinued flavors getting the resurrection treatment are : Doritos Black Pepper Jack and Doritos Smokin' Hot Cheddar BBQ! They'll be back on shelves throughout October for a limited time only, and will feature cross functionality with the immersive Halloween themed Asylum 626 website. You'll be able to scan a marker image on the back(with a webcam) to unlock new content on the website.

The idea is really interesting, and the cross functionality adds a really unique experience for anyone looking to get immersed in the sequel to last years online offering, Hotel 626. Check it out! We're going to see if we can get our hands on these flavors to review for you guys. Props to the Doritos team for keeping their October lineup relevant and interesting. :) The slogan also makes these Doritos nice and eye catching: "They're back...Enter the UNKNOWN!"

-Sirio

Frito Lay Snack Blog

Asylum 626

Snack News: Bubble Chocolate!

We just got word about 'Bubble Chocolate,' a new chocolate product that promises to deliver a unique taste experience. Their aerated chocolate is supposed to deliver a light and airy melt in mouth chocolate experience! The concept seems quite unique and we've never seen such a thing stateside. The bars will be delivered in two varieties: Bubble Dark featuring 60% cocoa and Bubble Milk, featuring a creamier melt in your mouth flavor.

The idea seems novel and exciting, and thanks to the aerated concept these bars tend to be a little healthier without any compromise of chocolatey flavor. It seems this process involves filling the chocolate bars with lots of tiny air bubbles to provide a very light yet decadent chocolate experience. We've already contacted the Massachusetts based Bubble Chocolate to see if we can get some samples for review! :) The product premiered in US markets on September 15.

Bubble Chocolate

Snack News: Mentos reveals Aqua Kiss gum!

The Netherlands based Perfetti van Melle company(Behind Mentos and Chupa Chups, among a few others) has just announced that it will be premiering a new and stylish gum line known as Aqua Kiss. Two flavors have been announced, Pacific and Hawaiian. The idea behind the redesign is to increase product visibility and make the brand more eye catching.

The idea is interesting yet from a first glance this new direction seems to share a lot with stylish Five gum that Wrigley introduced in the summer of 2007. It'll be interesting to see how this new twist on the Mentos gum line will be marketed and received by the public.

Snack News: Breyers Introducing Cinnamon Bun Yogurt Snack!

We just learned that the Colorado based Breyers Yogurt Co. is adding a very yummy sounding flavor, Cinnamon Bun to its yogurt line this month (combining the flavor of rich cinnamon and sweet icing). From reading on their website, it’s 100 percent fat-free, fortified with extra helpings of vitamins A and D and calcium, has 70 percent less sugar (only 7g of sugar per serving) and 50 percent fewer calories than the leading low-fat sweetened yogurt.

We're excited to hear about this flavor, and hope that the fat free tag doesn't completely sacrifice flavor. It seems to be a completely new flavor for yogurt products, the closest being the Apple Turnover flavor from Yoplait. We hope to snag one of these soon at the local grocery store to review for you guys! Be on the lookout for these.

Snack News: Kraft Announces Toblerone Tobelle!

Kraft just announced today that they would be premiering a new concept for the Toblerone line called 'Toblerone Tobelle' at the Cannes TFWA event (Tax and duty free retail expo basiscally). The 'Tobelle' take on Toblerone will feature thin triangular pieces of Toblerone chocolate while maintaining the same delicious flavor of milk chocolate, honey and almond nougat.

I'm honestly pleased to hear about this because Toblerone hasn't really done much new with their product in quite a few years now aside from their Toblerone Fruit and Nut, which is also quite delicious. We've always loved the strong honey/milk chocolate flavor of Toblerone. This new format should also make it much easier to share with friends and snack on, which we find quite appealing. The new format also includes a triangular box with red and gold packaging which will definitely be an eye catcher once it launches. We'll be sure to try and get our hands on one of these for a review. :)