Pocky has had a very successful run in the US and abroad with its simple, yet delicious formula: A crunchy pretzel stick dipped in delicious chocolate. While browsing the local Asian mart here in Seattle, we ran into an unusual new variety of the Pocky line, known as Pocky Men’s.Having a female staff member here at Snack Overload(Our awesome contributor Rachael), we had to wonder; What was it that made this Pocky so masculine? We picked up the turquoise colored box and set out to unravel this mystery. This Pocky snack comes in the standard sized Pocky box, but with some minor aesthetic differences. It features a different color as mentioned before, as well as an odd blurb: “This combination of crispy pretzel and smooth dark chocolate brings a whole new flavor to fun.” Fun?
Flavor wise this version of Pocky has a much less milk chocolatey vibe than standard Pocky, instead featuring a sharp cocoa bite that while being quite pleasant, didn’t exactly come off as masculine. What exactly was the message being conveyed here? All men are bitter? I didn’t know how to feel about that. We let our female staff member try it out to see if she felt more masculine, unfortunately she felt quite the same.
Anyways masculine issues aside, Pocky Men’s is a nice change of pace from the sweet standard Pocky. If you’re a dark chocolate fan, you’ll definitely want to give these a shot.
Buy this snack :)
